Objective

Enhance the visibility of the hotel restaurant and drive increased website traffic and midweek bookings for the hotel.

Strategy

1. Micro-Influencer Campaign
   Partnered with micro-influencers in the food and travel niches to showcase the unique dining experience, creating authentic reach among targeted audiences who value culinary and staycation experiences.

2. High-Quality Visual Content Creation
   Produced visually engaging video and photography for social media channels, highlighting the restaurant's offerings and the ambiance of the hotel. This content was crafted to captivate potential guests and encourage engagement.

3. Community Building with Foodies and Staycation Enthusiasts
   Developed a sense of community through engaging content, Instagram Stories, and collaborations with local suppliers, attracting food enthusiasts and those interested in local staycations.

4. Comprehensive Digital and In-House Rebranding
   Rebranded the restaurant’s digital presence and in-house materials, including updates to the website and menu design, creating a cohesive and inviting look that aligned with the hotel’s brand and atmosphere.

5. Midweek Promotions on Social Media
   Leveraged social media to promote midweek stay packages with creative and engaging posts, making midweek stays more attractive and accessible to audiences.

6. Hashtag and Paid Social Media Strategy
   Implemented a targeted hashtag strategy to increase organic reach and visibility while utilising paid social media campaigns to amplify reach, targeting audiences interested in food, travel, and local getaways. Paid ads helped to further drive traffic and conversions for midweek bookings and restaurant visibility.

Results

Comparing campaign period to previous quarter:

• Website Traffic:
  Increased by over 200%, directly contributing to more visibility for both the restaurant and midweek stay packages.

• Midweek Stays:
  Achieved a noticeable increase in midweek bookings, driven by targeted promotions and community engagement.

• Social Engagement and Community Growth:
  Gained a substantial increase in social media followers and engagement from foodies and staycation seekers, establishing a loyal, engaged online community around the hotel restaurant.

This approach effectively elevated the hotel restaurant's profile, driving website traffic and fostering a vibrant online community that contributed to increased midweek bookings and long-term visibility. The combined efforts of organic content, influencer partnerships, and paid social ads positioned the hotel restaurant as a go-to destination for dining and staycations.