Objective

Increase lead generation and bookings for dental implants and general inquiries to attract new patients to the practice.

Strategy

1. Targeted Social Media Strategy
   Developed and implemented a social media strategy customised for each platform, using data insights to optimise content that resonated with the target audience interested in dental implants and dental services.

2. Integrated Digital Marketing Alignment
   Worked in sync with digital marketing efforts to ensure consistent messaging and brand alignment across all social channels, enhancing the reach and effectiveness of campaigns.

3. Engaging, Emotive Content Creation
   Produced high-quality, emotionally resonant content tailored to prospective patients, highlighting the benefits of dental implants in a way that built trust and encouraged engagement.

4. Promotional Campaigns on Social Media
   Launched promotional materials on social media that were specifically aimed at generating interest in implants and general dental inquiries.

5. Engaging Video Content
   Developed and distributed video content that significantly boosted engagement and click-through rates, effectively driving traffic to the practice’s website.

Results

Comparing Jan-Mar 2023 vs. Oct-Dec 2022

• Web Traffic:
  Increased by 210%, resulting in an additional 1,856 visits.

• Conversions for Implants and General Inquiries:
  Increased by 365%, with 107 conversions in Jan-Mar 2023 compared to 23 in Oct-Dec 2022.

• Find a Practice/General Inquiries

  • Traffic: Increased by 236%, from 743 visits to 2,495 visits.

  • Conversions: Increased by 364%, with 51 conversions in Jan-Mar compared to 11 in Oct-Dec.

This approach not only elevated traffic and engagement but also demonstrated a significant boost in conversions and lead generation, effectively positioning the practice as a trusted provider of implant and general dental services for new patients.